Market intelligence: the final selection is completed
The Sentinel consortium completed the final selection of 3 emerging markets for the tourism sector where the hospitality sector is expected to clearly grow during next years:
- United States of America
- South Africa
The validation of the final markets has be done through a multiple analysis processes implemented jointly by the partnership and that will take into consideration the following information:
- The information collected during the exploratory visits through interviews and meetings with local relevant actors and stakeholders.
- The results of the subcontracted studies, market and competitors analysis about the pre-selected market.
- Information related to the results of the forces analysis implemented in the subcontracted studies and focusing on rivalry, bargaining power of clients and suppliers, substitute products and entry barriers
The exploratory visits
Read more about each visit: