The clusters in the Sentinel partnership – Cluster Network for Hospitality Sustainable Development and Internationalization – are all involved in developing a long-term partnership in order to help their SMEs in exploring, identifying, selecting and acquiring market intelligence on new and emerging markets where the hospitality sector has a huge growth and therefore in finding market opportunities outside Europe.
Another aim is to enable their SME members to acquire capacities to start an internationalization process to enter in a successful manner the selected markets. And also taking part to a common cross-sectoral internationalization strategy with SME members of complementary clusters, and integrate them in a global value chain for the hospitality sector within this partnership.