The Sentinel consortium completed the identification of 5 emerging markets for tourism where hospitality is expected to clearly grow during next years.
The targeted countries are:
- South Africa
- United Arab Emirates
- United States
After the 5 priority markets selection, the project partners are leading a market analysis of each one. These studies will take into account the 5 forces analysis for the contract-hospitality market and a competitors’ analysis of the SME members of the clusters.
Then the cluster managers will be involved in exploratory missions to each target market in order to validate “in situ” 2-3 markets where the partnership will focus in the strategy that will be developed.